About Irontrax

Irontrax was founded in Cleveland, Ohio in 2003 by Joe Santora, a former equipment asset manager at First Merit Bank in Akron, Ohio. Joe, and his equipment manager counterparts at other financial institutions, struggled with finding equipment appraisers that delivered true valuations upon liquidation. Joe, who made it his business to deeply understand equipment valuations, was asked by one of his former banking counterparts to appraise a piece of equipment. Seizing this need in the market, Joe subsequently left First Merit and launched Irontrax.

Company History

2016
Jan 09

2016 — ELFA Conference Presentation

Joe Santora will be presenting at the ELFA Equipment Management Conference

Jan 09

2015 — ELFA Committee Appointment

Joe Santora appointed to the ELFA Equipment Management Committee

Jan 09

2015 — Fourth Annual ASA Equipment Valuation Conference Host

Joe Santora hosts the 4th annual ASA Equipment Valuation Conference

Jan 09

2015 — ASA Committee Appointment

Joe Santora appointed as the American Society of Appraisers International Marketing Committee Chairman

Jan 09

2015 — ELFA Conference Presentation

Michael Holck is a presenter at the ELFA Equipment Management Conference

Jan 09

2015 — ASA Service Award

American Society of Appraisers presents Joseph Santora with the prestigious Jerry F Larkin award for Volunteer Service

Jan 07

2015 — ELFA Conference Presentation

Joe Santora presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding Education: Taking the mystery out of Regulatory Changes

Jan 07

2015 — ELFA Conference Presentation

Mike Holk presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding Transportation Truck/Trailer Overview

Jan 07

2014 — Third Annual ASA Equipment ID Seminar Host

Joe Santora hosts the third annual American Society of Appraisers (ASA) Equipment ID Seminar in Cleveland, OH

Jan 07

2014 — ELFA Conference Presentation

Joe Santora presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding Managing Equipment Contractors

Jan 07

2014 — Leadership Team Growth

Irontrax hires Len Brester, ASA, as a Senior Appraisal Analyst

Jan 07

2014 — ASA Conference Presentation

Joe Santora is appointed to present at the American Society of Appraisers (ASA) International Appraisors Conference regarding the Construction Industry.

Jan 07

2013 — Agricultural Industry Expertise

Company deepens its expertise in the Agricultural Industry with the addition of Roger Ruwe to the team

Jan 07

2013 — Fifth ELFA Conference Exhibit

Irontrax’s fifth exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference

Jan 07

2013 — Second Annual ASA Equipment ID Seminar Host

Joe Santora hosts the second annual American Society of Appraisers (ASA) Equipment ID Seminar in Cleveland, OH

Jan 07

2012 — ELFA Conference Presentation

Joe Santora presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding the Construction & Crane Industry

Jan 07

2012 — Fourth ELFA Conference Exhibit

Irontrax’s fourth exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference

Jan 07

2012 — 1st Annual ASA Equipment ID Seminar Host

Joe Santora develops and hosts the first annual American Society of Appraisers (ASA) Equipment ID Seminar in Cleveland, OH

Jan 07

2011 — Third ELFA Conference Exhibit

Irontrax’s third exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference

Jan 07

2011 — Leadership Team Growth

Company deepens its expertise in the Transportation Industry with the addition of Mike Holck, ASA to the team

Jan 07

2011 — First Exhibit at CONEXPO

Irontrax exhibits at CONEXPO in Las Vegas

Jan 07

2010 — Second ELFA Conference Exhibit

Irontrax’s second exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference

Jan 07

2009 — ASA Committee Appointment

Joe Santora is elected to American Society of Appraisers (ASA) International Machinery & Technical Specialties Committee

Jan 07

2009 — Latin American Market Expansion

Company strengthens its position to sell assets in Latin American markets with the addition of Art di Mauro

Jan 07

2009 — First ELFA Conference

Irontrax’s first exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference

Jan 07

2008 — Growth Milestone

First appraisal job in excess of $100 million in assets

Jan 07

2007 — Client Growth Milestone

50 clients on board

Jan 07

2006 — New Service Offered

Floor plan audits added to list of services