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About

Irontrax is an industry-specific appraisal and remarketing company focusing on construction, transportation, mining and crane equipment. Led by Joe Santora, an Accredited Senior Appraiser (ASA) through the American Society of Appraisers, Irontrax provides certified equipment appraisals, repossessions, remarketing services, and comprehensive floor plan audits across North America and the Caribbean. Financial institutions, equipment managers and construction professionals benefit from the team’s 20 years of valuation expertise and its deep understanding of current market conditions and equipment types – ensuring that true value is established.
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Company History

Irontrax was founded in Cleveland, Ohio in 2003 by Joe Santora, a former equipment asset manager at First Merit Bank in Akron, Ohio. Joe, and his equipment manager counterparts at other financial institutions, struggled with finding equipment appraisers that delivered true valuations upon liquidation. Joe, who made it his business to deeply understand equipment valuations, was asked by one of his former banking counterparts to appraise a piece of equipment. Seizing this need in the market, Joe subsequently left First Merit and launched Irontrax.

Company milestones, include:
• 2003: GE Capital and National City (now PNC Bank) become Irontrax’s first clients
• 2005: First appraisal job in excess of $50 million in assets
• 2005: 25 clients on board
• 2006: First appraisal engagement in Canada
• 2006: First appraisal job in excess of $85 million in assets
• 2006: First job in the Caribbean
• 2006: Floor plan audits added to list of services
• 2007: 50 clients on board
• 2008: First appraisal job in excess of $100 million in assets
• 2009: Irontrax’s first exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference
• 2009: Company strengthens its position to sell assets in Latin American markets with the addition of Art di Mauro
• 2009: Joe is elected to American Society of Appraisers (ASA) International Machinery & Technical Specialties Committee
• 2010: Irontrax’s second exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference
• 2011: Irontrax exhibits at CONEXPO in Las Vegas
• 2011: Company deepens its expertise in the Transportation Industry with the addition of Mike Holck, ASA to the team
• 2011: Irontrax’s third exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference
• 2011: Irontrax exhibits at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference
• 2012: Joe develops and hosts the first annual American Society of Appraisers (ASA) Equipment ID Seminar in Cleveland, OH
• 2012: Irontrax’s fourth exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference
• 2012: Joe presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding the Construction & Crane Industry
• 2013: Joe hosts the second annual American Society of Appraisers (ASA) Equipment ID Seminar in Cleveland, OH
• 2013: Irontrax’s fifth exhibit at the Equipment Leasing & Finance Association (ELFA) Equipment Manager’s Conference
• 2013: Company deepens its expertise in the Agricultural Industry with the addition of Roger Ruwe to the team
• 2014: Joe is appointed to present at the American Society of Appraisers (ASA) International Appraisors Conference regarding the Construction Industry.
• 2014: Irontrax hires Len Brester, ASA, as a Senior Appraisal Analyst
• 2014: Joe Presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding Managing Equipment Contractors
• 2014: Joe hosts the third annual American Society of Appraisers (ASA) Equipment ID Seminar in Cleveland, OH
• 2015: Mike Presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding Transportation Truck/Trailer Overview
• 2015: Joe Presents at the Equipment Leasing & Finance Association (ELFA) Equipment Management Conference regarding Education: Taking the mystery out of Regulatory Changes

   
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The Team

The Irontrax team brings an average of 20 years valuation expertise to the construction, transportation, mining and crane industries. Please click one of the links below for individual biographies & contact information.

Joseph Santora, ASA

President
P: 440.552.1369
F: 440.237.0801

jsantora@irontrax.com

Michael Holck, ASA

Vice President
P: 402.575.7350
F: 440.237.0801

mholck@irontrax.com

Len Brester, ASA

Senior Appraisal Analyst
P: 402.507.6215
F: 440.237.0801

lbrester@irontrax.com

Arturo di Mauro

International Sales
P: 786.518.1026
F: 440.237.0801

adimauro@irontrax.com

Roger Ruwe

Agriculture Division
P: 440.237.0800
F: 440.237.0801

rruwe@irontrax.com

April Acuna

Operations Manager
P: 440.237.0800
F: 440.237.0801

aacuna@irontrax.com

  

 

  • Headquarters & Equipment Yard

    7100 E Pleasant Valley Rd
    Suite 120
    Cleveland, Ohio 44131
    P: 440.237.0800 | F: 440.237.0801
  • Offices

       Omaha, NE    
        Miami, FL    
  • Equipment Yards

    Nashville, TN Columbia, SC
    Houston, TX  Albuquerque, NM  
    Cheyenne, WY Phoenix, AZ
    Montgomery, AL Cleveland, OH
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