Our Story – Irontrax

The Irontrax Team

The Irontrax team comprises highly skilled professionals with diverse backgrounds and extensive experience in various aspects of the equipment industry. Our team members bring their expertise from nationally recognized firms, including manufacturers, liquidators, rental companies, valuation companies, financial institutions, and dealerships.

Core Values

Customer-Centricity

We are committed to prioritizing the needs, satisfaction, and overall experience of the customer in every interaction and decision.
We are dedicated to building strong and long-lasting relationships with customers by understanding their unique requirements, providing exceptional service, and continuously seeking ways to exceed their expectations.
We understand that every interaction is an opportunity to gain or lose equity with our customers so we strive to provide value in every interaction.
We always say “YES” to our customers and define what we need from them to make them look great.
We communicate proactively and at several defined intervals throughout the engagement.

Collective Success

We understand that our achievements are the result of our combined team efforts, and we prioritize the team over individual accomplishments/ego.
We are disciplined and accurately and consistently use our internal tools/systems so that all team members can count on the information to do their best and the best for our customers.
We communicate effectively by setting clear expectations, which means clearly defining the desired outcome, timeline, and any specific requirements or guidelines for a task or project.

Reliable Excellence

We are dedicated to protecting our client’s interests by maintaining a high level of accuracy and confidentiality in our work.
We follow Optimized Practices; including repeatable processes and checks and balances to ensure we deliver an impeccable work product.
We meet or exceed deadlines without compromising quality.
We are resourceful problem solvers and effectively utilize available resources to overcome challenges and find solutions.
We are fast and nimble and take a proactive approach to problem-solving.

Empowered Execution

We foster an environment of freedom, flexibility, and independence; expecting the team to “get sh*t done.”
We trust in the team’s abilities to meet or exceed deadlines by managing time and workloads properly.
We foster an environment of open and transparent communication; encouraging employees to share their progress, challenges, and ideas.
We provide timely and honest feedback to ensure all are aware of their performance and areas for improvement.

Unparalleled Expertise

Here’s an overview of the professionals you can expect to find on our team:

Appraisers

Our team includes experienced appraisers who specialize in equipment valuation. They possess in-depth knowledge of valuation methodologies, industry trends, and market dynamics, allowing them to provide accurate and reliable appraisals.

Asset Managers

Our asset managers have hands-on experience in managing equipment portfolios. They understand the intricacies of asset management, including maintenance, utilization, and disposition strategies, and can provide valuable insights to optimize the performance of your assets.

Analysts

Our analysts possess a strong background in finance and understand the financial implications of equipment assets. They can analyze data, perform financial modeling, and provide insights to support your financial decision-making.

Industry Specialists

We have specialists who focus on specific industries within the equipment sector, such as manufacturing, construction, transportation, agriculture, healthcare, and more. Their industry-specific expertise allows them to provide tailored insights and solutions that align with the unique requirements of your business.

Sales and Marketing Professionals

Our sales and marketing team members have experience in promoting and selling assets. They understand market dynamics, buyer behaviors, and effective marketing strategies, enabling them to assist in the successful disposition of your assets.

Support Staff

Our team is supported by administrative professionals who ensure smooth operations and provide excellent customer service. They play a crucial role in facilitating communication, managing logistics, and maintaining efficient processes.

Choosing the Right Appraiser

Look for ASA

The American Society of Appraisers is a world renowned and respected international organization devoted to the appraisal profession. ASA is the oldest and only major appraisal organization designating members in all appraisal specialties.

Once Candidates have fulfilled the ARM education and testing requirements, they may apply for a designation. Accreditation from the American Society of Appraisers Appraisal Review and Management Discipline, includes the AM (Accredited Member) designation and the ASA (Accredited Senior Appraiser) designation. Strict adherence to the ASA Code of Ethics is observed and enforced by members at all times.

Accredited Members are required to have two (2) years of full-time appraisal experience and Accredited Senior Appraisers are required to have five (5) years of full-time appraisal experience in Personal Property appraising.